Strategy + Content
MATTERZ, a soon-to-launch digital platform redefining how we connect through safety and inclusivity aspects, became a key partner in our ongoing work with early-stage digital products. Since late 2024, we’ve been collaborating on its pre-launch social presence and community building strategy, with a focus on organic growth and tone-of-voice development across channels. Over the past months, our partnership has spanned content strategy, creative direction, and content production.
Building Community
Through our collaboration, we aimed not just to prepare for an app launch: We wanted to build a community. Our goal was to create the essential resources and a “ digital safe space” for a community of people brought together around similar concerns.
+35%
Follower growth in the first 6 months.
+60%
Engagement rate (Instagram)
